Director Aaron Ruell Finds Sanctuary For Spots

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Director Aaron Ruell Finds Sanctuary For Spots

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July 17, 2019

CULVER CITY, Calif. -- 

Filmmaker, writer and photographer Aaron Ruell has joined the directorial roster of Sanctuary Content where he reunites with executive producer Preston Lee.

Ruell first burst onto the scene at the 2005 Sundance Film Festival with the premiere of two shorts, Everything’s Gone Green and Mary. It was at that fest that Ruell connected with EP Lee who first ushered the director into the commercialmaking world via Über Content. Ruell later went onto sign with production houses Biscuit Filmworks in the U.S. and Holiday Films in Canada. Holiday continues to rep him in the Canadian ad market.

“For lack of a better term, Preston essentially ‘discovered’ me at the Sundance festival,” Ruell explained. “Since then, we’ve always maintained a rapport outside of the professional world, so I’m equally excited to have him back in my daily life as a friend as I am as my EP.” 

Ruell has helmed commercials for brands including Volkswagen, Sonic, Serta, Charter, MasterCard, Kona Beer, McDonald’s, T-Mobile, Nintendo, Burger King, Ritz and Citibank. His work is marked by a talent for art direction, sincerity and observational comedy. Ruell’s ads for Coca-Cola and Kerrygold were platforms for him to craft classic coming of age stories, showcasing his ability to invoke the growing pains that resonate with today’s adolescents, as well as adults rechanneling their own time of teenage turmoil. 

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